For 39 years (from 1936 to 1974), Francis W. Reich served as secretary-manager of Boulder Chamber of Commerce. He is credited with having a major role in initiating the Christmas Star and the Boulder Turnpike. He also had an important part in bringing the Department of Commerce, Neodata, Ball and other installations and business into the area. When he took over the Chamber in 1936, it was an organization in debt. He brought it to financial stability