Mo Siegel co-founded Celestial Seasonings Inc. in 1970. He began by gathering Rocky Mountain herbs for teas sold in hand-sewn, muslin bags. The company subsequently grew into a legend of Boulder entrepreneurship. Celestial was a pioneer in today’s multimillion-dollar herbal tea market and was once named one of the 100 best companies to work for in America. Siegel also founded the Red Zinger Bicycle Classic and Earth Wise, Inc.